Health Awareness Toward Dairy Functional Foods in Hungary

Recently, the development of functional food products has played an essential role in healthy behavior. The increase knowledge consumers spurs concerns about health and how diet directly impacts status. Functional foods are a new type product that provide with improvements targeted physiological functions lifestyle. Twenty-first-century seeking have beneficial effects on body beyond conventional known nutritional food. However, many still unclear what functionality given represents intended purpose product. In Hungarian dairy sector, most stand out as largest segment giving diversity Hungarian’s market. Several studies looked at trends individual perception consumer behavior regarding market their disease. objective this review is to highlight awareness influences acceptance consumption Hungary.